Many business owners seem to think that having competition is a terrible thing. I think those business owners are WRONG. I think competition is a GOOD thing. You can learn from your competition and competition prevents you from being lazy. Competition makes you DO the work and keeps you on your toes. You shouldn’t be afraid of having competition so keep reading for 4 ways to deal with competition in your business and plus a bonus way you can use competition to your advantage.
Read MoreThe goal when creating a remarkable brand is to get your target audience to remember why they should buy your products or services when they’re ready. You want to leave them feeling a certain way about you and your products. Keep reading for 4 ways you can make your brand remarkable so you can grow your business and make some money.
Read MoreWhether you’re a retail or wholesale store that needs to quickly pivot their sales to an online platform or an in-person product seller who typically does tradeshows and events but now needs to start shipping products, I’m going to break it down for you! Keep reading for the pros and cons of 3 major eCommerce platforms so you can get right down to business.
Read MoreIf you’ve ever wanted to start selling online, now is the time to do it! e-Commerce, which is the official name of selling stuff online, was projected to do $27 trillion in sales worldwide in 2020...and that was BEFORE the pandemic hit. The beauty of eCommerce is that you can sell just about anything from anywhere, online. From food and skincare products to services to digital products, selling online has never been easier.
Read MoreYou come up with this idea for a product. You tinkered. You’ve toiled. And you’ve finally decided to start selling your AMAZING product and open your business! But how do you do it? The fastest and easiest way to sell your products is to do it online. Opening an eCommerce business is a great way to start selling your products and earning revenue!
Read MoreYour brand is all about connecting with your target audience through emotions, a set of expectations and promises that you make to your customers. It's your business’s personality. Here are 4 reasons why all businesses need to have a brand and how it can be rewarding for your small business….
Read MoreWhile a logo, website, and packaging is part of your brand, it isn’t your brand itself. Your brand is actually emotional rather than physical. A brand is a feeling, emotions, a set of expectations, stories, relationships that when all put together, lead to why a customer may decide to choose your product or service over someone else’s.
When I was in high school, we were told that being an entrepreneur was for people who couldn’t get jobs. They don’t teach the skill sets in school because school is set up to lead everyone to a 9-5 job working for 'the man'. In true Vivian Kaye style, I’m going to share 6 soft skills that are essential to running a business that NO ONE tells you about! Keep reading for all the details!
Read MoreIn my humble opinion, there are 2 types of people in this world. Entrepreneurs and everyone else. Entrepreneurs are a special group of people who have a passion for solving problems and creating solutions that fix those problems. If you’ve had thoughts about starting your own business, but wonder if you're truly cut out for it, keep reading for 13 signs that you might be an entrepreneur!
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