Why Your Business Needs A Brand
You might already know what a brand is but for a quick refresher - check out THIS POST where I explained that a brand wasn’t just a logo, website and cute packaging. In fact, your brand is all that plus connecting with your target audience through emotions, a set of expectations and promises that you make to your customers.
It's your business’s personality. And you're in luck - today, I’m going to explain 4 reasons why all businesses need to have a brand and how it can be rewarding for your small business.
Branding is more than just a logo or your company's colors
A great brand encompasses everything you say or do as a business. Even if it’s just you as a side-hustling solopreneur.
Everything that helps a customer form an impression of your business is your brand. Every single element of your business helps to build your brand.
From your email signature, social media captions and profile pic, your product’s packaging or even how to conduct yourself when delivering a service - it’s all branding.
Branding can be a daunting task for small businesses and it’s easy to think brands are reserved for the Nikes and Apples of the world.
But branding is even more important if you’re a small business.
Here are 4 reasons why branding can be rewarding for your business.
1. Branding helps to grow your reputation.
A strong, consistent brand image will help you establish your business.
It makes it easier for customers to remember, recognize and recommend you.
A brand image includes a logo, brand colors, brand fonts, and brand imagery and these aspects should be consistent in every place that your customer interacts with you (including your social media accounts, website, and more)!
2. Branding helps to build credibility
Your target audience is more likely to buy your products or services if you have a polished and professional brand image.
If you want people to trust that you can deliver, you need to look the part.
A well-designed brand is as important as brushing your teeth before the first date.
Think about what you stand for and communicate that to your customers in everything you do, from the colors you choose to the words you use.
3. A brand makes you memorable
Stand out from the crowd, in the right way. Your customers have to remember you to find you.
If your potential customer Googled your service, would they find you?
Besides having a great logo, another way to stand out would be to identify elements of your business that you can differentiate from your competitors, and showcase that.
4. A brand attracts customers
When customers understand who you are and what you offer, they think about doing business with you.
When they trust you and begin to love you, they tell their friends and word of mouth is one of the best ways to grow your fan base.
Use your brand's biggest fans to your advantage! Ask your customers for reviews and referrals. Make sure they know you appreciate the business. Build on great reviews by showcasing your happy customers.
How does your brand measure up?
If you’re not sure about your brand or want to improve it, you can do a brand audit.
A brand audit is an in-depth examination of your brand to identify what you’re doing well, where you could potentially improve.
I can help you do that!
Ready to take your business to the next level by building an incredible brand experience?! Download my free brand audit checklist to take your brand from bland to banging!