How to Make Your Brand Remarkable (and Stand Out!)
We’ve already covered what a brand is, what a brand isn’t, and why your business needs a brand in order to grow and make money. Your brand is your business's personality. And we all know that leaving a good impression - whether good or bad - is what people remember.
Your target audience may not necessarily remember what you said, but they’ll remember how you made them feel. That is the goal of branding. The goal is to get your target audience to remember why they should buy your products or services when they’re ready. You want to leave them feeling a certain way about you and your products.
Keep reading for 4 ways you can make your brand remarkable so you can grow your business and make some money.
A great brand encompasses everything you say or do as a business. Even if it’s just you in your bathrobe and laptop. In order to be noticed and remembered, you must offer true value, inspiration, and trust. Here’s how you can do that:
Fully understand your customers
The most important thing when it comes to making your customers fall in love with your brand is knowing and understanding where your customers are coming from.
This means you need to know exactly who your customers are. This is why I’m a HUGE advocate for niching your business.
What is a niche? A niche market is the fine-tuning of your products and marketing to focus on a specific demographic of audience. For example, my business KinkyCurlyYaki provides premium textured hair extensions for Black women.
The reason why I created the business is that I had a problem that I needed to solve - the lack of premium quality hair extensions that actually looks like my hair. I understood my target audience because I am the target audience. I get high on my own supply.
Because I speak to a very specific audience, I cut through all the noise of other brands because I speak the language, I understand what they need and I provide a product that perfectly addresses your very specific needs.
When you don’t know who you’re speaking to, you’re speaking to everyone and that is a waste of time, money, and resources.
Display a remarkable unique selling proposition
A unique selling proposition - USP - is the reason your product or service is different from your competitors and answers your customer’s question of why should they buy your product instead of someone else’s?
Let’s use me as an example.
My unique selling proposition is that I’ve been an entrepreneur for over 14yrs, have done over $6m in eCommerce sales and I did this all as an immigrant, college drop out and single mom.
My audience knows that I know that I know what I’m talking about (and find me entertaining). I don’t know about you, but I think that makes me unique.
Always tell your customers what your USP is as it will help your brand stand out.
Leverage visual content
People are likely to remember visual content better than any other type of content. Pictures are worth a thousand words. Well, video is worth a million.
Video content has exploded in the last 10 years and continues to grow because it works to inform and entertain on behalf of your brand.
Leverage this by creating visual content for everything from the benefits of your products to how-to tutorials.
You don’t need magazine and network television levels of production for your visuals. Your customers are not expecting that level of quality from your small business. They are looking for content that educates, entertains, and resonates with them.
So I encourage you to start creating visual content to support your business or services such as basic how-to tutorials, showing the benefits of your products, and social proof like customer reviews.
Engage with customers and make them feel special
You’d be surprised by the number of customers who are surprised when you reply to them via your touchpoints - especially email and social media.
That’s the crazy part. People don’t expect a brand to engage with them or acknowledge their existence. Engaging with your potential customers on a personal level will win over more hearts and wallets.
You can do this by replying to comments on your social media posts, emails marketing campaigns just to express your gratitude, marketing campaigns for your loyal customers.
Every human being has a basic need of being acknowledged, so ensure that you’re letting all your clients know that you are aware and grateful that they’re sticking with your brand.
So let’s recap the 4 ways you can make your brand remarkable so you can grow your business and make money.
Fully understand your customers
Use and display your Unique Selling Proposition
Leverage visual content
Engage with your audience and make them feel special
How does your brand measure up?
If you’re not sure about your brand or want to improve it, you can do a brand audit. A brand audit is an in-depth examination of your brand to identify what you’re doing well, where you could potentially improve. I can help you do that, download my exclusive Brand Audit checklist now!